Digital communication
We work with you to adapt and deploy the right tools for your working and communication environment. Digital communication has become essential: transmit more effectively and visualize the impact.
Target identification
Making yourself known by speaking the same language as the customer is the best way to meet their needs. After a needs analysis, it's time to identify the audience likely to be interested. Who needs my services, products...? For what purpose? Surveys and polls help you create a typical profile (buyer persona).
Competitive analysis
In the same way as for the target, identifying the competition in your market will help you stand out from the crowd. By studying what other companies in your sector are doing, you'll be able to think up new strategies and stand out from the crowd.
Establishing the visitor's path
Prepare your visitor strategy for your content. From arrival to departure, we help you establish the path(s) that visitors will take on your pages, using shortcuts and targeted links.
Choice of supports
Adapt your business to existing media. E-commerce or showcase site? Which social networks should you choose? Do you want to build loyalty through blogs or newsletters? Mobile or large format? These are just some of the questions you'll find answered in the results of the previous steps.
Content creation
We take care of this part in consultation with you. Because content needs to be fine-tuned and adapted to your specific needs. Every word, every sentence, every paragraph must "fit" your business. Your brand image is at stake, as is your reputation now and in the future.
Planning publications
In the form of information or advertising campaigns, you opt for a planned distribution of content adapted to your customers' habits. For example, a clothing line will adapt to the seasonality of a campaign... Keep in mind that planning well in advance will build customer loyalty far more than incidental communication.
Statistical analysis
Once the statistics have been analyzed, you can use them to improve your content, as they act as an indicator (positive or negative) of your strategic positioning for a given period. It's up to us to work with you to ensure that your content evolves in line with the results.